Semi-submersible heavy-lift transport (E): Dockwise
This is the 5th case of a series, taking place in September of 2005. The case focuses on the role of John Nielsen, recently appointed to the board of Dockwise, the global leader in the semi-submersible heavy lift transportation business. After the acquisition of the Norwegian competitor OHT (see D case), Dockwise is looking at changed circumstances given the heavy turmoil in the market for oil (highest prices reached with more than $60 per barrel) and the aftermath of hurricanes Katrina and Wilma. Another new entrant has announced the intention of building new semi-submersible heavy lift ships through conversion of older tonnage, and rejuvenation of the tug-barge combination through a new generation of ocean-going tugs. The case puts the reader in the role of John Nielsen who must advice to Dockwise given the new and changed circumstances.
Logistics and Supply Chain, Shipping
2005
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- Semi-submersible heavy-lift transport (A): Jan-Erik Dyvi Shipowners
- Semi-submersible heavy-lift transport (B): Jan-Erik Dyvi Shipowners
- Semi-submersible heavy-lift transport (C): Offshore heavy transport
- Semi-submersible heavy-lift transport (D): Offshore heavy transport
- Semi-submersible heavy-lift transport (E): Dockwise
- Semi-submersible heavy-lift transport (A): Jan-Erik Dyvi Shipowners
- Semi-submersible heavy-lift transport (B): Jan-Erik Dyvi Shipowners
- Semi-submersible heavy-lift transport (C): Offshore heavy transport
- Semi-submersible heavy-lift transport (D): Offshore heavy transport
- Semi-submersible heavy-lift transport (E): Dockwise
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Dyvi must react to the introduction of a dozen heavy-lift vessels competing and driving down prices. With more ships scheduled to enter the market,...
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A Norwegian shipowner needs to determine a pricing policy for a new type of ship to transport heavy cargo, such as oil drilling rigs. Because the n...
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A Norwegian shipowner needs to determine a pricing policy for a new type of ship to transport heavy cargo, such as oil drilling rigs. Because the n...
Dyvi must react to the introduction of a dozen heavy-lift vessels competing and driving down prices. With more ships scheduled to enter the market,...
Research Information & Knowledge Hub for additional information on IMD publications
A Norwegian shipowner needs to determine a pricing policy for a new type of ship to transport heavy cargo, such as oil drilling rigs. Because the n...
Dyvi must react to the introduction of a dozen heavy-lift vessels competing and driving down prices. With more ships scheduled to enter the market,...
Research Information & Knowledge Hub for additional information on IMD publications
A Norwegian shipowner needs to determine a pricing policy for a new type of ship to transport heavy cargo, such as oil drilling rigs. Because the n...
Dyvi must react to the introduction of a dozen heavy-lift vessels competing and driving down prices. With more ships scheduled to enter the market,...
The case study delves into strategic transformation and leadership transitions at Unilever since 2009. Unilever has been an industry leader of business sustainability. Paul Polman was a pioneer who introduced the idea that, by addressing social an...
Many companies overestimate customers’ appetite for sustainable products, flooding the market with offerings that don’t sell. The reality is, social and environmental benefits have less impact on purchasing decisions than basic product attributes ...
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in Harvard Business Review March-April 2024, vol. 102, issue 2, pp. 80-87
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