Case Study

Semi-submersible heavy-lift transport (E): Dockwise

19 pages
December 2005
Reference: IMD-5-0695

This is the 5th case of a series, taking place in September of 2005. The case focuses on the role of John Nielsen, recently appointed to the board of Dockwise, the global leader in the semi-submersible heavy lift transportation business. After the acquisition of the Norwegian competitor OHT (see D case), Dockwise is looking at changed circumstances given the heavy turmoil in the market for oil (highest prices reached with more than $60 per barrel) and the aftermath of hurricanes Katrina and Wilma. Another new entrant has announced the intention of building new semi-submersible heavy lift ships through conversion of older tonnage, and rejuvenation of the tug-barge combination through a new generation of ocean-going tugs. The case puts the reader in the role of John Nielsen who must advice to Dockwise given the new and changed circumstances.

Keywords
Market Assessment, Defining Position, New Entry Strategy, Board of Directors Role, Global Turmoil, Market Leadership, Opportunity Assessment, Competitive Analysis, New Entrant, Shipping
Settings
Global
Logistics and Supply Chain, Shipping
2005
Type
Published Sources
Copyright
© 2005
Available Languages
English
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Semi-submersible heavy-lift transport (A): Jan-Erik Dyvi Shipowners
By Jean-Pierre Jeannet
Case reference: IMD-5-0691 ©1985
Summary
A Norwegian shipowner needs to determine a pricing policy for a new type of ship to transport heavy cargo, such as oil drilling rigs. Because the new ships offer substantial advantages to rig operators, Dyvi hopes to extract a premium price. However, the ship's advantages are not believable to the rig owners and Dyvi does not want to reveal to prospective customer confidential details on its technology for fear of potential competition. How much should Dyvi reveal?
Reference IMD-5-0691
Copyright ©1985
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Semi-submersible heavy-lift transport (B): Jan-Erik Dyvi Shipowners
By Jean-Pierre Jeannet
Case reference: IMD-5-0692 ©1985
Summary
Dyvi must react to the introduction of a dozen heavy-lift vessels competing and driving down prices. With more ships scheduled to enter the market, Dyvi is considering a series of moves aimed at reducing the oversupply of ships.
Reference IMD-5-0692
Copyright ©1985
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications