Sulzer Metco: Strategy for the surface technology market
This case deals with the future strategy for Sulzer Metco, recently merged, in the worldwide thermal spray industry. The company needs to determine its appropriate focus in the equipment and systems business, in the materials or consumables segments, and how to enter the spray services segment. Discussion can be held around the key success factors for each segment and the appropriateness of a global vs regional strategy. This case can be used in conjunction with GM 664 Sulzer Metco: Merger Integration.
1994
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- Sulzer Metco: Merger integration
- Sulzer Metco: Strategy for the surface technology market
- Sulzer Metco: Merger integration
- Sulzer Metco: Strategy for the surface technology market
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
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Case reference: IMD-2663 ©2025
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in MIT Sloan Management Review Blog 10 April 2025
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