
Three things I know: taking over the family business
How many times did I secretly wish for my father to leave the business and leave me the sole “Queen” on board? Ten years later, I cannot imagine working without him by...
by Michael D. Watkins Published April 7, 2025 in Brain Circuits • 2 min read
When the pandemic hit in early 2020, Amazon faced a surge in e-commerce demand and supply chain disruptions. The company’s rapid adaptation was no accident; it was the result of a sophisticated sensory system that enabled them to detect, interpret, and respond to changes faster than competitors. Amazon’s success lies in its real-time data collection, advanced analytics, and a culture of continuous adaptation.
By refining your organizational sensory system, you can better anticipate challenges, seize opportunities, and sustain long-term success in an increasingly complex and unpredictable world.
Ready to enhance your strategic agility? Click here to evaluate your organization’s sensory system and start building a more agile, data-driven enterprise.
Professor of Leadership and Organizational Change at IMD
Michael D Watkins is Professor of Leadership and Organizational Change at IMD, and author of The First 90 Days, Master Your Next Move, Predictable Surprises, and 12 other books on leadership and negotiation. His book, The Six Disciplines of Strategic Thinking, explores how executives can learn to think strategically and lead their organizations into the future. A Thinkers 50-ranked management influencer and recognized expert in his field, his work features in HBR Guides and HBR’s 10 Must Reads on leadership, teams, strategic initiatives, and new managers. Over the past 20 years, he has used his First 90 Days® methodology to help leaders make successful transitions, both in his teaching at IMD, INSEAD, and Harvard Business School, where he gained his PhD in decision sciences, as well as through his private consultancy practice Genesis Advisers. At IMD, he directs the First 90 Days open program for leaders taking on challenging new roles and co-directs the Transition to Business Leadership (TBL) executive program for future enterprise leaders, as well as the Program for Executive Development.
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