I by IMD Book Club

Beyond products: Why customer centricity is the key to long-term growth 

IbyIMD+19 July 2024 • by Sarah E. Toms in I by IMD Book Club • 7 min read

Wharton professor Peter Fader unpacks the transformative power of customer centricity and why understanding customer lifetime value is crucial for business success. ...

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Geographical location – or helping to create it – dictates companies’ success

29 April 2022 • by Arturo Bris, Philip Rosenzweig in I by IMD Book Club • 7 min read

To boost company performance, executives must support the competitiveness of their countries and embrace public-private collaboration to help articulate and implement national strategy, say IMD Professors Arturo Bris and Phil Rosenzweig....

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