I by IMD Book Club

We are all activists

IbyIMD+29 March 2024 • by Heather Cairns-Lee in I by IMD Book Club • 7 min read

By changing our perspective from, ‘Someone should do something about this to ‘I’m going to do something about this’, we can all be activist leaders, Lucy Parker – co-author of The Activist...

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Geographical location – or helping to create it – dictates companies’ success

29 April 2022 • by Arturo Bris, Philip Rosenzweig in I by IMD Book Club • 7 min read

To boost company performance, executives must support the competitiveness of their countries and embrace public-private collaboration to help articulate and implement national strategy, say IMD Professors Arturo Bris and Phil Rosenzweig....

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