
What does a good AI use case look like?Â
With AI fever in overdrive, everyone is searching for winning AI use cases. However, the process feels like solving a giant jigsaw puzzle without a picture on the box to guide you....

by Josefine van Zanten Published June 2, 2025 in Brain Circuits • 4 min read
The data used to train AI for HR solutions often contains significant biases: samples do not offer an accurate cross-section of local or (for multinationals) global society and tend to focus on white male candidates.
You must ensure that the data used to train AI systems is diverse in terms of age, ethnicity, gender, nationality, and any other relevant and identifiable dimension.
There are aspects of DE&I where employers’ ability to collect and hold relevant data is limited. One reason is the law: in many countries, it’s illegal to collect data relating to sexual orientation. And, where data is available, it’s likely to be based on self-reporting, which carries its own challenges and may be incomplete and (very) unreliable. Remember that these laws exist for a good reason – same-gender sexual activity is considered a crime in many parts of the world and, in some instances, is punishable by imprisonment, or even death.
Ask potential suppliers tough questions when procuring AI solutions for use in your HR systems. What are the guarantees that the issues of bias, hallucination, and error have been ironed out?
Extract assurances about AI training data. Chief DE&I officers or DE&I counsel should be involved in procurement and set-up discussions. (See checklist below.)
Consider creating “AI boards” to oversee AI use, with members including seasoned and thought-leading DE&I professionals.
As regulation emerges, you need to understand how it will work in practice. In the European context, the EU AI Act – the world’s first comprehensive AI law – represents a significant change.
AI can be a powerful tool for realizing a more diverse, equitable, and inclusive future for business, provided you avoid the common pitfalls.

Global HR Executive
Josefine has been active as an international HR Executive for most of her career, working in Fortune 500 organizations. As a Senior Vice President, she was in charge of departments of D&I, culture change, and leadership and organizational development. Her experience spans various industries including HP (IT), Royal Dutch Shell (Oil and Gas), Royal DSM (Life Sciences and Chemicals), and Holcim (Construction). Until early 2024, she served as the Chief Diversity, Equity & Inclusion (DE&I) officer at IMD, working as a Senior Advisor, EI&D, with global organizations.

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Thinking Fast and Slow by Daniel KahnemanÂ

Global HR Executive
Josefine has been active as an international HR Executive for most of her career, working in Fortune 500 organizations. As a Senior Vice President, she was in charge of departments of D&I, culture change, and leadership and organizational development. Her experience spans various industries including HP (IT), Royal Dutch Shell (Oil and Gas), Royal DSM (Life Sciences and Chemicals), and Holcim (Construction). Until early 2024, she served as the Chief Diversity, Equity & Inclusion (DE&I) officer at IMD, working as a Senior Advisor, EI&D, with global organizations.

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