Adidas Russia/CIS and the Russian crisis: Retrench or double down (A)
The case series is based on extensive interviews with key executives at adidas Russia/CIS in charge of implementing the radical IT, supply chain and omnichannel initiatives that transformed adidas Russia/CIS from one of the poorest performers to the new standard within the Group. The initiatives included pioneering the rollout and implementation of key new technologies such as click-and-collect, ship-from-store, endless aisle and RFID – all of this in the face of the massive economic crisis that embroiled Russia. With some 1,200 company-owned stores – the Group’s largest direct retail footprint globally – adidas Russia/CIS was critical to the financial success of the Group as a whole. The case provides an opportunity to discuss the key challenges in the rollout and implementation of cutting-edge IT, supply chain and omnichannel initiatives in one of the most challenging retail and logistics environments, i.e. Russia during the latest economic crisis.
- The main opportunities and challenges of transforming to a digital supply chain
- Experience, speed of delivery and convenience are what counts for the consumer, more than price
- The importance of putting supply chain management on the boardroom agenda
- How change management is critical for gaining buy-in to new capabilities
- Brick-and-mortar retailers must take more risks if they want to survive in the omnichannel environment
Adidas, Manufacturing, Consumer Services, Retail, Consumer Goods, Sports Equipment
2015-2016
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
Error research in organizational science (OS) and operations management (OM) has increased in volume, scope, and theoretical and methodological sophistication. Missing from these knowledge advancements are an explicit focus and an integrative fram...
We analyze the environmental benefits of operational flexibility that emerge in the form of less product waste during the sourcing process by reducing overproduction. We consider three different options for operational flexibility: (1) lead-time r...
A small improvement in safety at work would have a huge impact – and culture is key.
Professor Dr Andrew Sharman challenges the way we've been looking at safety performance and offers an alternative approach to driving significant and sustainable safety improvement.
With organisations today facing numerous challenges, from digital disruption to consolidation and maintaining growth, leaders must take a serious look at their strategic options. During strategic reviews, which can take place at regular intervals ...
IT service management (ITSM) practitioners recognize the need for continuous improvement of IT services. Using a design science research approach, we develop a five – step process improvement framework for ITIL (Information Technology Infrastructu...
This research focuses on managing supply chain disruption risk using inventory and reserve capacity in serial multi-echelon supply chains. The research problem is to determine the optimal risk mitigation inventories and reserve capacities when ...
Of the four key leadership attributes, the first, the ability to readily navigate the “in-between spaces,” is the dominant leadership characteristic of successful people in networked organizations. But leaders can’t be good at navigating the in-be...
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in Academy of Management Annals July 2023, vol. 17, no. 2, pp. 798-844, https://doi.org/10.5465/annals.2021.0066
Research Information & Knowledge Hub for additional information on IMD publications
in Sustainability 2022, vol. 14, no, 1, 367, https://doi.org/10.3390/su14010367
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in Financier Worldwide May 2019
Research Information & Knowledge Hub for additional information on IMD publications
in Information Systems Management April 2019, vol. 36, no. 2, pp. 141-167, published online 3 April 2019
Research Information & Knowledge Hub for additional information on IMD publications
in Foundations and Trends in Technology, Information and Operations Management March 2019, vol. 12, no. 2-3, pp. 398-315, http://dx.doi.org/10.1561/0200000092
Research Information & Knowledge Hub for additional information on IMD publications
in MIT Sloan Management Review Blog 30 May 2018
Research Information & Knowledge Hub for additional information on IMD publications