Adidas Russia/CIS and the Russian crisis: Retrench or double down (B)
The case series is based on extensive interviews with key executives at adidas Russia/CIS in charge of implementing the radical IT, supply chain and omnichannel initiatives that transformed adidas Russia/CIS from one of the poorest performers to the new standard within the Group. The initiatives included pioneering the rollout and implementation of key new technologies such as click-and-collect, ship-from-store, endless aisle and RFID – all of this in the face of the massive economic crisis that embroiled Russia. With some 1,200 company-owned stores – the Group’s largest direct retail footprint globally – adidas Russia/CIS was critical to the financial success of the Group as a whole. The case provides an opportunity to discuss the key challenges in the rollout and implementation of cutting-edge IT, supply chain and omnichannel initiatives in one of the most challenging retail and logistics environments, i.e. Russia during the latest economic crisis.
- The main opportunities and challenges of transforming to a digital supply chain
- Experience, speed of delivery and convenience are what counts for the consumer, more than price
- The importance of putting supply chain management on the boardroom agenda
- How change management is critical for gaining buy-in to new capabilities
- Brick-and-mortar retailers must take more risks if they want to survive in the omnichannel environment
Adidas, Manufacturing, Consumer Services, Retail, Consumer Goods, Sports Equipment
2015-2016
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- Adidas Russia/CIS and the Russian crisis: Retrench or double down (A)
- Adidas Russia/CIS and the Russian crisis: Retrench or double down (B)
- Adidas Russia/CIS and the Russian crisis: Retrench or double down (A)
- Adidas Russia/CIS and the Russian crisis: Retrench or double down (B)
Research Information & Knowledge Hub for additional information on IMD publications
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