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Brain Circuits

Learn and replicate these 4 actions that the very best sustainability performers take

IbyIMD+ Published 21 December 2021 in Brain Circuits • 3 min read

Sustainability, you could say, is the new Olympic sport. It’s being performed in exemplary manner by those who do it so well they could take home a medal for it, but how well is it being practiced by everyone else?

Not as well as it could be, and this is partly because too much focus tends to be put on changing the processes in the firm but it’s about more than that. We can see this by looking at the top players – from Schneider Electric, to Neste, to Ørsted – and finding common threads.

The exercise

Imagine you’re being called in to your company’s Board of Directors meeting to present a vision for a company sustainability plan. Take 2 minutes now to brainstorm a few key ideas, and then compare them with the 4 areas below where we see the leading firms in sustainability converging.

  1. They integrate sustainability into their strategy


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