
How to scale your AI use cases: A checklist
The business case for AI is realized when the application is scaled, not in the use cases of the pilot phase. Use the checklist below at the outset to ensure the transition...

by Séverine Jourdain, Nathalie Ducrot Published February 14, 2025 in Brain Circuits • 4 min read
a. A feeling of constant self-doubt;
b. The tendency to overthink; or
c. A form of perfectionism?
Answer: All of the above. The common perception of imposter syndrome is that it consists of feelings of fear and self-doubt, but all these behaviors are born of feelings of insecurity. Some research even suggests that high-achieving women are particularly affected.
a. Inside your head;
b. In the room around you; or
c. Somewhere in your past?
Answer: It could be any and all of these ‘places’. In fact, trying to figure out where yours is located is the first step to mastering it.
a. By consciously shutting it down;
b. By comparing yourself with others and realizing they are no better than you; or
c. By taming the monster and making it your friend?
Answer: c. Surprising as it may sound, your imposter monster has good intentions. It’s healthy to sense-check yourself and your abilities from time to time. Research shows it can have other benefits, too, including the ability to be more ‘other-focused’ in social interactions, which is correlated with being more interpersonally effective.
Routinely look back and recall what you have accomplished.
Find clear evidence to distinguish what’s true and positive from what’s false
and negative.
Accept that you are good enough right now as you are, and give yourself the freedom to try and to fail, allowing room to explore new ideas and possibilities.
Dig into your experiences and extract the things that make you different from anyone else.
Seek feedback from trusted friends, family, or colleagues and talk about your feeling of imposterism. You will likely notice others have theirs, too.
Remember that your doubts and uncertainties can be used as fuel for growth. Develop a more positive narrative and self-fulfilling prophecy around success.
It’s normal to experience self-doubt and to question your abilities. The key is to build a healthier dialogue with your inner monster. And remember: if you find yourself questioning whether you’re an imposter, you’re not. A true imposter would never ask the question!

Executive Director of Coaching and Leadership Excellence, IMD
Séverine Jourdain is a recognized executive leadership and business senior coach with 20+ years’ experience, ICF MCC credentialed, supporting C-Suite individuals, leadership teams, and full organizations to thrive. At IMD, she is the co-Director of the IMD Executive Coaching Certificate.

Executive & Team Coach (MCC by ICF and MP by EMCC)
Nathalie Ducrot is an Executive & Team Coach (MCC by ICF and MP by EMCC). She believes in the power of coaching – and in a world where we wake up inspired to have an impact and grow by growing others. As a lifelong learner and creative mind combining human dynamics and appreciative coaching, she has extensively researched how coaching can help people and organizations who want to thrive in the face of increasing change and complexity. Her holistic approach includes working at both systemic and personal levels.

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