
Three things I know: taking over the family business
How many times did I secretly wish for my father to leave the business and leave me the sole “Queen” on board? Ten years later, I cannot imagine working without him by...
by Öykü Işık Published January 23, 2025 in Brain Circuits • 3 min read
Is this:
(a) a mental process we use to detect threats;
(b) a one-track focus on the urgent task at hand; or
(c) thinking how you might escape having to do an unpleasant task?
Is this:
(a) calculating the impact a potential phishing attack may pose;
(b) making decisions based on emotions instead of facts; or
(c) mentally evaluating who you think is your most pretentious colleague?
Is this:
(a) the desire to marry your first-born to a doctor or lawyer;
(b) instinctively trusting someone perceived to be in a position of power; or
(c) disliking anyone who has authority over you?
The correct answer to each question is (b). How many did you get right?
Scams rely on urgency or fear to distract us from scrutinizing the situation. Shifting your focus onto cues that don’t add up helps you manage attention biases. Step away from your device for a few seconds (a minute or two is even better) and go through verification steps (verify sender details, hover over enclosed links). Focus on facts to manage cognitive overload.
Phishing attacks target our emotions first, and when your response matches the intensity of the manipulation, your thinking becomes reactive and rigid. A better response is to use affect labelling – consciously naming your emotions to see them as transient data points. This helps you regain emotional control and respond in a mindful way.
Most scams make unusual (and urgent) requests. Consult credible sources before acting on them. Simply asking yourself, “Why does this feel different?” can trigger your awareness and nudge you to verify with trusted sources. This credibility checking helps combat blind faith in authority, and reduces anxiety and ambiguity.
Transparent communication channels throughout the organization empower employees to challenge questionable instructions and voice concerns freely. A workplace culture that encourages questioning, verification, and collaborative problem-solving helps builds resilience.
Cognitive biases are essential for daily decision-making and cannot be eliminated – but managing them is possible. Over time, cognitive resilience, supported by an enabling workplace and technology, can fortify organizations from the ground up and protect against phishing attacks.
Professor of Digital Strategy and Cybersecurity at IMD
Öykü Işık is Professor of Digital Strategy and Cybersecurity at IMD, where she leads the Cybersecurity Risk and Strategy program and co-directs the Generative AI for Business Sprint. She is an expert on digital resilience and the ways in which disruptive technologies challenge our society and organizations. Named on the Thinkers50 Radar 2022 list of up-and-coming global thought leaders, she helps businesses to tackle cybersecurity, data privacy, and digital ethics challenges, and enables CEOs and other executives to understand these issues.
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