Professor Jean-Pierre Jeannet

Swiss, American
Global Strategy and Marketing
jeannet@imd.org

Vita

Jean-Pierre Jeannet is Emeritus Professor of Global Strategy and Marketing. His areas of special interest are global business and marketing strategies, and market orientation.

Jean-Pierre Jeannet is Emeritus Professor of Global Strategy and Marketing. His areas of special interest are global business and marketing strategies, market orientation, and the globalization of medium sized companies.

In 1974, Professor Jeannet became a member of the faculty of Babson College where he last held the F.W. Olin Distinguished Chair in Global Business and was for many years director of the Glavin Center for Global Business. In 1981, he became Visiting Professor at Imede, one of the two founding institutes of IMD, and regularly participated in programs on an annual visiting basis until 1993 when he was appointed to a dual full-time appointment at IMD and Babson. He retired from IMD in 2010, and from Babson College in 2013. For the period of 2013 to 2016, he held the Quishi Chair at the Zhejiang University School of Management in Hangzhou, China. Professor Jeannet also served as Visiting Professor at the Keio Business School in Tokyo, Japan, in 1980.

Since stepping down from his faculty positions in 2016, he has assumed the leadership of two major research projects. In conjunction with faculty teams from the University of St Gallen and University of Lucerne, he focuses on the long-term patterns of success for Swiss-based SMEs in global export markets. A second project underway documents the 60-year history of the AO Foundation (Davos), including its economic, business, and health-economic impact on a global basis.

Throughout his career, Professor Jeannet has been a consultant and active in executive education for many international companies and organizations including: ABB, Bayer, Cargill, Deloitte, DSM, J&J, Merck-Serono, Nestlé, Nokia, Novartis, Roche, Siemens, Sulzer, UCB Pharma, UBS, WWL, the Wertheimer Group, and Zeneca. He served for 12 years as a member and Vice-Chairman of the Board of PubliGroupe, an international media company since acquired by Swisscom. He also serves on the advisory boards of BLI Institute of the University of Lucerne, the Humanitarian Board of Golden Rice, and Renaissance Capital.

Jean-Pierre Jeannet holds a PhD and a MBA from the University of Massachusetts in the USA.

Publications