Professor Jean-Pierre Jeannet

Swiss, American
Global Strategy and Marketing
PhD and MBA University of Massachusetts


Jean-Pierre Jeannet is Emeritus Professor of Global Strategy and Marketing. His areas of special interest are global business and marketing strategies, and market orientation.

Professor Jeannet has been a consultant to several international companies and organizations including: ABB, Ciba-Geigy, Coutts & Co (ex-Handelsbank Natwest), DSM, ICI, Johnson & Johnson, Nestlé, Nokia, Polaroid, SMH, Siemens, Sulzer, Swissair and Zeneca.

He resides part of the year in the US at Babson College, US and the remaining part of the year in Switzerland as faculty member at IMD. He received his MBA and PhD from the University of Massachusetts at Amherst. Since 1974 Professor Jeannet has been on the faculty of Babson College, Massachusetts, where he is FW Olin Distinguished Professor of Global Business, teaching global marketing and strategy courses at various levels including MBA and executive programs.

Professor Jeannet has also been a Visiting Lecturer at Keio University Graduate School of Business in Japan. In 1981 he became a visiting Professor at IMEDE, one of the two founding institutes of IMD, and has regularly participated in a large number of programs and in-company seminars. Since 1993, he has a full-time dual appointment at IMD and Babson College.


Jean-Pierre Jeannet is the author of numerous articles, case studies and projects in the above mentioned fields. Find out more information about Jean-Pierre Jeannet's publications

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