Alinghi and the 2003 America's Cup: Strategy to win
This case describes the effort and project of Alinghi, the Swiss syndicate who won the America’s Cup in 2003 in New Zealand on the first try. Winning with only the 4th largest budget and based in a land-locked country, the team applied effective strategies on all fronts to outdo the competition: visioning process, team hiring, technology and design, sponsorship, race strategies, and many other aspects are described and supported by quotes from key members of the crew. This case has been effectively used in a number of class room settings where leadership or globalization were an issue. Allows for class to consider the key winning elements in the Alinghi challenge, and what they tell us about running international or global firms.
2003
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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