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Case Study

Samsung Electronics Co., Ltd. (B): World's pacesetter in the DRAM business

By Georges Haour and Hee-Jae Cho

6 pages

April 2000

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Reference: IMD-3-0842

The case (B) is the continuation of the case (A), GM 841. Samsung Electronics started implementing its business plan in 1983. This case is written from Samsung’s point of view and illustrates how Samsung Electronics delivered the first DRAM chips to the market, after successfully acquiring DRAM technology and building the first manufacturing plant less than a year. The emphasis is on the ways Samsung so rapidly climbed the learning curve to become the world leader.

Keywords

Knowledge Infrastructure, Marketing Strategy, Dynamic Random-access Memory

Settings

1983-1984

Type

Published Sources

Available Languages

English

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This case study is part of a series

Samsung Electronics Co., Ltd. (A): Radical innovation for the DRAM business
Samsung Electronics Co., Ltd. (B): World's pacesetter in the DRAM business
Samsung Electronics Co., Ltd. in the 1990s: Sustaining competitiveness
Samsung Electronics Co., Ltd.: Managing knowledge and quality

This case study is part of a series

Samsung Electronics Co., Ltd. (A): Radical innovation for the DRAM business
Samsung Electronics Co., Ltd. (B): World's pacesetter in the DRAM business
Samsung Electronics Co., Ltd. in the 1990s: Sustaining competitiveness
Samsung Electronics Co., Ltd.: Managing knowledge and quality

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