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Case Study

Samsung Electronics Co., Ltd. in the 1990s: Sustaining competitiveness

By Georges Haour and Hee-Jae Cho

20 pages

April 2000

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Reference: IMD-3-0844

This case is to be used either with or after the cases GM 841, GM 842, and GM 843. The case consists of a collection of quotes from various sources and covers diverse issues occurred between 1994 and early 2000 at Samsung Electronics and in the DRAM industry. The students can address issues like what Samsung Electronics did in the past to sustain its competitiveness and what Samsung should do in the future to maintain its competitiveness to its future success in the semiconductor business.

Keywords

Dynamic Random-access Memory Market

Settings

Europe
1992-2000

Type

Published Sources

Available Languages

English

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This case study is part of a series

Samsung Electronics Co., Ltd. (A): Radical innovation for the DRAM business
Samsung Electronics Co., Ltd. (B): World's pacesetter in the DRAM business
Samsung Electronics Co., Ltd. in the 1990s: Sustaining competitiveness
Samsung Electronics Co., Ltd.: Managing knowledge and quality

This case study is part of a series

Samsung Electronics Co., Ltd. (A): Radical innovation for the DRAM business
Samsung Electronics Co., Ltd. (B): World's pacesetter in the DRAM business
Samsung Electronics Co., Ltd. in the 1990s: Sustaining competitiveness
Samsung Electronics Co., Ltd.: Managing knowledge and quality

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