- Presents an overview on developing e-business models, channel management and integration
- Demonstrates practical use of the concepts and methods using in-depth case studies from a variety of industries
- Provides tools and methods for implementation of e-business strategies
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies.
An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools.
Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
Case reference: IMD-3-2277 ©2014
Case reference: IMD-3-2246 ©2011