Ref: IMD-3-1357

Case study

Reference: IMD-3-1357

Order this case study


Prisma Iventures (B): Black Wednesday and beyond

Benoit F. Leleux

By Professor Benoit F. LeleuxBenoit F. Leleux and Patrick Murray

At 10 am on Wednesday 30th April 2002, Cees Zwaard called a meeting to brief the entire company's staff. He explained that despite exhaustive attempts to gain approval of the ISW takeover from Kirch, sadly this had been unsuccessful. The moratorium agreed with the creditors was due to expire, and Global Interactive Gaming only had a bank balance of £1,600. Therefore the company would have to be put into receivership following an emergency board meeting. The day became known at GIG as "Black Wednesday."

Learning Objective

Not provided

Keywords Corporate Venturing, General Management, Innovation, Intellectual Property, Sports Event Marketing, Sports Rights Management, Start-up
Settings April 2002
Type Field Research
Copyright ©IMD 2003
Language English
Order this case study

Reference: IMD-3-1357

IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre, UK Office

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Fax +44 (0)1234 751125
Email [email protected]

The Case Centre, US office

Babson College

Babson Park, Wellesley MA 02457, USA
Tel +1 781 239 5884
Fax +1 781 239 5885
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Copyright information

IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Case study

Reference: IMD-3-1357

Order this case study
Looking for something specific?

Keep reading