Ref: IMD-7-2248

Case study

Reference: IMD-7-2248

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Davis & Shirtliff (C): Looking for Further Growth (2016-2020)

Leif M. Sjöblom

By Professor Leif M. SjöblomLeif M. Sjöblom and Peter Wanjama

This is part of a case series. By 2020 D&S has established itself as the leading water and energy related distributor in East Africa. The company is working on its future growth strategy, of which a more professional marketing approach is a key component.

Learning Objective

  1. Growth strategies including B2B branding.
Settings Africa, Kenya
Davis & Shirtliff, Utilities
Type Field Research
Copyright ©IMD 2020
Language English
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Reference: IMD-7-2248

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Reference: IMD-7-2248

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