LiTT Webinar Series

Placing sustainability at the core of luxury brand desirability

Join us on February 9, when Stéphane J.G. Girod, Professor of Strategy and Organizational Innovation, will give insight on the prospects of sustainability in luxury.

“Luxury is sustainable by nature.” Far from being the case, in this webinar, you will learn why this popular way of thinking among luxury executives is actually dangerous. Luxury brands across sectors have to accelerate their transition from philanthropy to sustainability if they want to keep their license to operate in the coming decade.

You will learn how you can successfully navigate this journey for your brand. You will also discover that this is not just the responsibility of the chief sustainability officer but of every employee.

Today’s world is marked by rising inequalities, environmental crises and geopolitical tensions. For a deep dive into how such a context impacts growth in the luxury industry, check out Professor Girod’s Reinventing Luxury Lab. The two-day experiment-based strategy program will enable you to prototype and field-proof those elements most needed to keep your brand growing, all the while prioritizing resilience and endurance.

Time: 12:00 (CET)

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