Luxury Forum

Leadership

Driving the Future: How NIO is resetting the standards of customer experience for premium brands

18 hours ago • by Stéphane J. G. Girod, Rui Meng, Hui Zhang in Leadership • 6 min read

Never heard of NIO? Those who haven’t are set to become few and far between, as the electric vehicle (EV) maker continues its fast and furious rise into the world’s top premium...

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