
How to be remembered for the right reasons #5: Create shared connection
Earn the right to be heard by blending credibility with relatability, meeting audiences where they are, and building rapport through shared stories....
by Lars Häggström Published February 20, 2025 in Brain Circuits • 3 min read
The issues affecting CHROs are changing profoundly. The most immediate issue is geopolitics.
Communications for a multinational business require careful calibration. Ask yourself “What communications should we send, when, and to whom?” A strategic approach to communications will also help you navigate external pressure to take a public stance on political hot topics.
The CHRO should function as a disseminator of learning around the firm, working closely with executives across the organization to address the root causes of complex challenges. There isn’t a playbook for every situation, but managers should have a template to refer to for guidance. This will enable them to make decisions without deferring to HR by default.
Collaboration is key, as the challenges CHROs have to solve today are extremely complex. That means you need to spend much more time thinking about tomorrow, draw in the resources around you, and use opinions across the business to inform strategy to have the greatest impact in the years ahead.
Senior Adviser, IMD Business School
Lars Häggström is Senior Adviser at IMD and a former CHRO at Stora Enso, Nordea and Gambro.
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