Sustainable entrepreneurs aren’t just changing their business models to become more environmentally friendly. They are creating innovative blueprints for other companies in their industries to follow, by adopting a revolutionary approach to structuring their business. They are showing that impactful sustainable practices are not only possible but might even outperform conventional ways.
Here are four lessons for transforming toward sustainability:
Adopt an integrative approach to sustainability
Sustainable entrepreneurs are expanding their bottom line by weighing social and environmental impact equally with profit. You should align new or existing business models with sustainability principles. Phase out products that violate sustainability thresholds.
Build a common welfare-oriented organization
Employees should be empowered to act as change agents. It…