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by Arturo Bris Published 24 February 2022 in Brain Circuits • 1 min read
An enormous amount of time is spent measuring the success of companies, through profits, productivity, and growth and all the traditional metrics most professionals are familiar with. But the world is changing rapidly. With global labor shortages making recruitment and retention difficult wherever you are located, now is a good time to look at how we define success on both a macro and a micro level.
In Switzerland, one canton is considering alternatives to GDP to measure the success of the economy, with happiness being one of the proposed metrics.
The Happiness Index measures employee happiness by virtue of their:
Companies might want to survey employees regularly to see how they rank on these elements and identify areas for improvement, it may be the key to not just better recruitment, but better economies and better lives.
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Happy people, happy economy? Moving beyond GDP in measuring economic success in 2022 by Arturo Bris
Professor of Finance at IMD
Arturo Bris is Douglas Geertz IMEDE 1988 Professor in Geopolitics and Business and Professor of Finance at IMD. Since January 2014, he has led the world-renowned IMD World Competitiveness Center. At IMD, Bris directs the Boards and Risks program and Blockchain and the Future of Finance program. He also previously directed the flagship Advanced Strategic Management program between 2009 and 2013.
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