
How to maximize your social media impact
Are you investing heavily in a strong leadership presence on social media but have no idea if it’s paying off? If so, use the proof, people, and place trifecta to deliver breakout results....

by Binna Kandola Published May 8, 2025 in Brain Circuits • 3 min read
1. Does my organization have predefined ideas about the roles of employees?
2. What proactive steps have we taken to make employees from underrepresented groups aware of career options they may not have considered?
3. What training has my senior leadership team (myself included) undergone to address unconscious bias?
4. Do we have objective assessments in place to reveal biases in our processes?
5. How homogenous in terms of education, ethnicity and gender is the organization at every level?
6. Does our workforce truly reflect our customer base and target markets?
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One of the most effective strategies to eliminate biases is to foster a culture of feedback. 
Look beyond “the usual suspects” when selecting team members for opportunities.
Psychological safety is crucial to inclusivity.
Simply creating inclusive workspaces is not enough: you also need to track their impact.
Failing to address one’s own biases is common in leaders as many believe they are more inclusive than they are. 
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Ultimately, the success of inclusivity efforts will be reflected not only in the diversity of the leadership team, but also in the innovation, performance, and success of the organization and its people.

Co-founder and senior partner of Pearn Kandola
Binna Kandola OBE is co-founder and senior partner of Pearn Kandola, a business psychology practice. He works with organizations including Citigroup, NestlĂ©, and the World Bank. He is Visiting Professor at Leeds University Business School and has written nine books.Â

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