Jan van der Kaaij 


Managing Partner, Finch & Beak
IMD EMBA Alumnus
Case writer and guest lecturer


Following a commercial career in food and telecom Jan lastly was a Vice President Marketing and Sales at Priority Telecom/Liberty Global in 2002. Simultaneously, Jan founded his sustainability advisory business in 1997. Over the past two decades, he and his team have advised multinationals and family businesses such as McDonald’s, Telenet, DSM, Miguel Torres, Randstad, LANXESS and HJHeinz. Jan’s speciality is designing value generating sustainability strategies, and effectively implementing them into the core of the business.

Next to his consulting work, since 2003 Jan has been a frequent case writer and guest speaker on sustainable innovation at various business schools around the globe. In 2013 Jan was granted the prestigious EFMD Case Writing Competition Award for co-authoring an IMD case about Bavaria’s green guerrilla marketing.

Jan is a logistics engineer and a CPIM certified supply chain professional. Next to his degree in marketing, he holds an Executive MBA from IMD in Lausanne. As a keen golfer, Jan started the Sustainable Golf Project, a benchmark for golf courses.