How can a business shield itself from copycats?

Learn more about Howard Yu's research

LEAP: How to thrive in a world where everything can be copied is an award-winning book by IMD professor of management and innovation Howard Yu.

In his work, Yu shows that succeeding in today’s marketplace is no longer just a matter of mastering the old copycat tactics. Despite patent filings, market dominance, and financial resources, copycat competition continues to pose an existential threat to all businesses.

Filled with riveting case studies of successful leaps and tragic falls—Steinway pianos, Southern textile mills, and Detroit-based carmakers are among the failing—Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.

Learn more about Howard Yu's research

How P&G made the leap from handcrafted soaps and candles to mass production, then into consumer psychology and advertising, then again, into synthetic detergents.

How Novartis and other pharma pioneers keep making money by making leaps in drug breakthroughs from chemistry to microbiology to genomics.

How a New York-based NGO Community Solutions made a leap to tackle homelessness by combining human empathy with data analytics.

How forward-thinking companies from China are leaping ahead by leveraging the emergence of ubiquitous connectivity

Learn more about Howard Yu's research

"In a world driven by global competition and constant change, businesses increasingly struggle to achieve long-term success. This book is a unique source of strategic ideas that will enable complex organizations to reinvent themselves and drive sustainable growth." "In a world driven by global competition and constant change, businesses increasingly struggle to achieve long-term success. This book is a unique source of strategic ideas that will enable complex organizations to reinvent themselves and drive sustainable growth."
Urs Rohner
Chairman of Credit Suisse Urs Rohner
Chairman of Credit Suisse

Business Growth Strategies with Howard Yu

Are you struggling to expand, innovate and stay successful in the face of competition? You can discover the potential of Artifical Intelligence and Smart Machines as well as develop a business strategy and an action plan for implementation with IMD's innovation strategy course, Business Growth Strategies.

This 100% online course will help you make sense of the fundamental principles that allow companies to grow and prosper in the face of competition.

You will have a dedicated learning coach, making sure you receive a highly individualized learning experience. Find out more about this online course with Howard Yu by filling in the form below.

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How can a business shield itself from copycats?

Download free information on IMD's Business Growth Strategies program