2025 IMD research - White papers

Our white papers offer in-depth insights designed to inform decision-making and spark new ideas. Each paper explores key business challenges and opportunities with research-driven analysis, practical frameworks and expert perspectives. Whether you are looking to understand emerging trends, strengthen strategy or inspire innovation, this hub is your gateway to valuable knowledge you can apply with confidence.

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IbyIMD+

Unlock your winning potential

The human potential issue

Potential is realized or wasted. How can we fulfil our own potential? Can organizations create winning environments for all talent? In Issue 15 of I by IMD, our diverse cast of experts offers ways to unlock potential in turbulent times.

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