1. What is your value proposition?
Our research suggests that most board members find their first role through social networks. This requires a curated brand as a reputable and ideal board member and a unique board proposition: What are your values and core reasons for wanting to serve on a board? And what can you bring to the board in terms of expertise and experience?
The executive world often tells us to keep to our swim lane, picking an industry and building credibility within it. However, the boardroom is a very different setting, and joining boards in varied industries not only offers the critical first step of better understanding governance structures but also forces you to be less assertive and instead listen and learn the true dynamics of the board before making your first suggestions. That said, you are often hired for your specific skillset, so while agnostic to industry, you should consider the expertise for which you have been hired and ensure your contributions are valuable and relevant.
You should gain as much board experience as possible. For those without prior board experience, you can create talking points tailored to the specific company and draw on your relevant and transferable expertise, weaving in your functional background and your values too. For instance, if the board is hoping to become more decisive and results-driven, your CFO profile could demonstrate an ability to streamline decision-making and be more analytical. Or, if the board is seeking to become more adaptive and innovative, entrepreneurial experience can be highlighted as a way of moving the board and its company forward, pushing new limits, and becoming more creative.
You should then be very open and forward about your objectives, ensuring you are prepared to explain the credentials and personality you can bring to the boardroom to help move the company from where it is to where it wants to be.
You should also consider the reputational impact of serving on this board, as this will shape your onward board journey.