
How to maximize your social media impact
Are you investing heavily in a strong leadership presence on social media but have no idea if it’s paying off? If so, use the proof, people, and place trifecta to deliver breakout results....

by Ben Bryant Published April 6, 2022 in Brain Circuits • 3 min read
The pandemic has already forced a change on our regular routines of interactions, but these routines have by now been replaced by other routines – any many of these “new” routines fail to meet the human need for emotional connection and belonging in order to perform our best.
Team routines are normal. All teams tend towards predictable dynamics and routines. Members will play the same roles in meetings: one person may often dominate; there may be predictable alliances and coalitions; there can even be routine conflicts, unspeakables or taboos. While some of these routines can cause anger and frustration, their predictability reduces some of the anxiety.
Whether a team is working through technology or face to face media, all leaders need to find more productive ways to reduce anxiety. Teams may not relish having their predictable dynamics disrupted, (even new routines) but executives need to recognize when a team is emotionally stuck and help them become more adaptive.
The real work that shifts the dynamics of a group from complacency and being “stuck” is for members to take a psychological risk with each other. This is probably the most important element in furthering trust and psychological safety within a group.
The first level of risk taking is disclosure. Storytelling is a typical disclosure exercise. One such dialogue is the Three Objects Exercise where each member chooses a meaningful object such as a “fishing rod” or a “a bar of gold” or a “1960 Chevrolet” to disclose something about their life that is personally very meaningful to them.
Once a base level of trust is established, the second layer of dialogue is reflective feedback from individual to individual, or from team to individual. The third layer of dialogue is “in-the-moment” challenge and provocation. This layer happens when a high level of trust has emerged.
The dialogue tools that can help with these last 2 stages are important. Using a metaphorical approach, the tools allow for nuance, interpretation, exploration, and curiosity. Some examples of such tools are:
These dialogues are all launch pads for discussing team dynamics and will give insights into the conflicts and groupings within the team that ordinarily are not openly acknowledged.
While having these discussions may not solve every problem facing your executive team, learning to have different conversations reduces anxiety and frustration and goes a long way to restoring creative problem solving and effective collaboration.

Professor of Leadership and Organization at IMD
Ben Bryant is a is a highly skilled educator, executive team coach, and speaker. He is Professor of Leadership and Organization at IMD in Lausanne and Director of the Transformational Leader program and the Leading for High Impact Singapore program. He was previously the Kristian Gerhard Jebsen Chair for Responsible Leadership.

April 16, 2026 • by Prashant Saxena in Brain Circuits
Are you investing heavily in a strong leadership presence on social media but have no idea if it’s paying off? If so, use the proof, people, and place trifecta to deliver breakout results....

April 15, 2026 • by I by IMD in Brain Circuits
How CFOs can lead digital transformation by focusing investments, aligning strategy with execution, and embracing agile planning to drive resilience and growth....

April 14, 2026 • by Cyril Bouquet in Brain Circuits
Cyril Bouquet shows how to improve your return on AI investment by matching your strategy to your organizational reality and selecting among four different AI innovation approaches....

April 10, 2026 • by Anna Cajot in Brain Circuits
Anna Cajot draws on the experience of former FBI agent Joe Navarro to overcome an impasse when you're locked in critical talks....
Explore first person business intelligence from top minds curated for a global executive audience