
How to be remembered for the right reasons #2: Get into their world
In the second of a five-part series on effective communication for leaders, Robert Vilkelis sets out a four-step framework for translating your expertise into audience impact. ...
Published October 18, 2024 in Brain Circuits • 3 min read
Scott had several aims for his expedition, including wanting to explore the Antarctic and research the animals, weather, and geology of the region. Amundsen had but one aim: to be the first person to reach the South Pole.
Amundsen was renowned for his meticulous preparation and exhaustive attention to detail. He spent years preparing for the journey, including researching the terrain and the weather conditions and studying the Inuit people of Alaska to understand how they lived in such a harsh climate. He also personally designed the party’s ski boots – the result of two years of testing and modification in search of perfection.
Amundsen innovated by using skis and following a diet rich in protein and vitamins, but – where Scott used motorized sleds and horses – adopted the centuries-old Inuit use of dogsleds to transport food and equipment and wore wolf- and reindeer-skin clothing for insulation.
Amundsen was never afraid to change course if circumstances changed; for example, by trying new sledding techniques to allow the team to travel faster. He was also known for his readiness to listen to feedback and new information, which helped him make better-informed decisions in challenging situations.
Scott assembled a large team of 65 and deputed one of them to choose the horses for the expedition. But, knowing nothing about horses (which were anyway unsuited to the conditions), the team member picked animals of poor age and condition, greatly undermining the British effort. By contrast, Amundsen handpicked role-specific experts, including a champion skier who was also a skilled carpenter and ski-maker, and a dog expert for his team of only 19 personnel (18 of whom were his personal choices).
Whereas Scott pushed his team to cover up to 60 punishing miles a day – which meant needing to rest for several days at a time – Amundsen set a limit of traveling around 15 miles a day maximum, then stopped, regardless of the conditions. As a result, his team conserved strength and stayed comparatively fresh.
Besides maintaining steady progress, Amundsen was also at pains to maintain good morale among team members by recognizing progress through modest celebrations, which meant the team stayed motivated and in good spirits.
Leaders need inner development to reach the SDGs
How to embrace the Use of Self concept for impactful leadership
‘You have to bring hearts and minds with you’
‘The job of a CEO is to be a stress absorber’
10 hours ago • by Robert Vilkelis in Brain Circuits
In the second of a five-part series on effective communication for leaders, Robert Vilkelis sets out a four-step framework for translating your expertise into audience impact. ...
July 29, 2025 • by Michael Netzley in Brain Circuits
Uncertainty can trigger two very different brain responses: one that broadens thinking, enables connections, and fosters innovation, and one that can undermine judgment via a stress response. Take this quick test to...
July 29, 2025 • by Camille Henderson-Davis in Brain Circuits
Have you reached a point in your career where “scientist” no longer captures the value you bring to your organization? It’s an exciting milestone, but it can also present challenges you feel...
July 24, 2025 • by Robert Vilkelis in Brain Circuits
In the first of a series of five brain circuits on effective communication for leaders, Robert Vilkelis provides techniques to help manage your nerves and deliver a high-impact presentation by focusing on...
Explore first person business intelligence from top minds curated for a global executive audience