Case Study

Skandiabanken: Developing information capabilities for an effective customer-facing strategy

27 pages
December 2001
Reference: IMD-3-1035

This case describes the development of Sweden’s first e-bank, SkandiaBanken, from 1994-2000. Over this time period, SkandiaBanken, a business unit of the Skandia Group (Sweden’s largest insurance company), broke into the institutional banking system, growing to become Sweden’s fourth largest bank, and outdoing its competitors in customer service and value. The case describes the development of SkandiaBanken’s e-business strategy, the philosophy guiding its management team, and how it built information capabilities for strategic success. The case is set in December 2000 when SkandiaBanken has just won the Bank of the Year award for the third year in a row from Privata Affärer, a leading personal savings magazine. Its CEO and CIO are faced with an increasingly competitive e-banking market as competitors begin to develop their own e-banking capabilities, and the European market opens up to cross-border competition. Readers of the case are asked to assess which capabilities will create long-term, competitive advantage for the company.

Keywords
eBanking, eBusiness Strategy, Information Management Practices, Information Technology Practices, Information Orientation Maturity, Customer Focus, Financial Services, Bancassurance, Banking
Settings
Sweden
2000
Type
Field Research
Copyright
© 2001
Available Languages
English
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This case study is part of a series
  • Skandiabanken: Developing information capabilities for an effective customer-facing strategy
  • Skandiabanken: Developing information capabilities for an effective customer-facing strategy (Abridged)
This case study is part of a series
  • Skandiabanken: Developing information capabilities for an effective customer-facing strategy
  • Skandiabanken: Developing information capabilities for an effective customer-facing strategy (Abridged)
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Skandiabanken: Developing information capabilities for an effective customer-facing strategy
By Donald A. Marchand and Katarina Paddack
Case reference: IMD-3-1035 ©2001
Summary
This case describes the development of Sweden's first e-bank, SkandiaBanken, from 1994-2000. Over this time period, SkandiaBanken, a business unit ...
Reference IMD-3-1035
Copyright ©2001
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Skandiabanken: Developing information capabilities for an effective customer-facing strategy (Abridged)
By Donald A. Marchand and Katarina Paddack
Case reference: IMD-3-1036 ©2001
Summary
This case describes the development of Sweden's first e-bank, SkandiaBanken, from 1994-2000. Over this time period, SkandiaBanken, a business unit ...
Reference IMD-3-1036
Copyright ©2001
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications