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Latest publications on social media

girl downloading app on iPhone
TikTok: the world’s most valuable startup that you’ve never heard of
Article ● China - Digital - Disruption - Social Media
4 min.
digital tsunami
The digital tsunami: How it impacts your business
Article ● Agility - Big Data - Culture - Data Analytics - Digital
8 min.
We keep seeing wave after wave of new product and service announcements from all of the digital giants
Facebook’s new video service can’t compete with YouTube
Article ● Digital - Social Media - Competitiveness
3 min.
TC019-17
You can’t pay bills with likes on Facebook
Article ● Economics - Social Media - Ethics
3 min.
TC093-16
In mobile social networks China’s WeChat shows the way forward for Facebook
Article ● Economics - Strategy - Social Media - Competitiveness - China
6 min.
PR027-16
An innovation hotbed
Article ● Strategy - China - Social Media - Digital - Technology Management
4 min.
TC032-16
What have digital and social media done to your strategy?
Article ● Technology Management - Strategy - Digital - Social Media - Influence
insights@IMD No.54
What have digital and social media done to your strategy and what should you do about it?
Article ● Marketing - Strategy - Technology Management - Digital - Social Media
12 min.
TC019-16
Four keys to marketing in the digital era
Article ● Technology Management - Marketing - Digital - Consumer Behavior - Social Media
5 min.
Journey
Digital Business Transformation
Report ● Digital - Organizational Transformation - Social Media - Customer Centricity - Technology Management
16 pages
How companies like Burberry, Starbucks and Novartis harnessed technology for organizational change
Digital Business Transformation, the game changer
Article ● Digital - Organizational Transformation - Social Media - Customer Centricity - Technology Management
5 min.
There are many reasons China outdoes the rest of the world in online use. A lot of them are related to what is happening in the offline world there
9 Reasons why China loves the internet
Article ● China - Digital - Social Media - Social Platform
6 min.
insights@IMD No.41
Digital business transformation
Article ● Technology Management - Strategy - Digital - Change Management - Social Media
11 min.
How employed job seekers can move to their next opportunity using LinkedIn
5 ways to find your next job on social media
Article ● Communication - Social Media
4 min.
A Social Strategy
A Social Strategy
Book ● Strategy - Marketing - Social Media - Digital
288 pages Award winner
The secret just might be out!
What is the next big innovation in innovation?
Article ● Strategy - Customer Centricity - Technology Management - Social Media
6 min.
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