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Global Signals

In a rapidly changing environment, what are the global indicators that help you to keep track and make sense of the different events and trends affecting business? What are the opportunities you might have missed out on?

At IMD, we believe these are crucial questions that business leaders should be asking themselves. To this end, IMD has created “IMD Global Signals™” to be used in class-facilitated sessions.

This page offers a selection of IMD's Global Signals with one "Signal of the Month" to reflect the top current indicator.

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Battle for attention

Our digital lifestyles are changing our brains, decreasing our ability to focus for prolonged periods and increasing our appetite for more stimuli.

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[email protected] = FUN

Can’t decide what pizza you want? Shake your phone and the Dominos app chooses toppings for you. Love Starbucks? Use the app and get free coffee. Globally, brands are using gamification o...

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Consuming experiences

Would you rather live to experience or live to consume stuff? The experience economy is one of the fastest growing trends. Enabled by technology, lives lived on social media are driving m...

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Gender (dis)parity

Half of the world’s population is made up of women. Yet in many areas there is a major inequality gap between men and women – to the detriment of the competitiveness and future- readiness...

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