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Global signals

In a rapidly changing environment, what are the global indicators that help you to keep track and make sense of the different events and trends affecting business? What are the opportunities you might have missed out on?

At IMD, we believe these are crucial questions that business leaders should be asking themselves. To this end, IMD has created “IMD Global Signals™” to be used in class-facilitated sessions.

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Battle for attention

Our digital lifestyles are changing our brains, decreasing our ability to focus for prolonged periods and increasing our appetite for more stimuli.

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Brands@gamification = FUN

Can’t decide what pizza you want? Shake your phone and the Dominos app chooses toppings for you. Love Starbucks? Use the app and get free coffee. Globally, brands are using gamification o...

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Consuming experiences

Would you rather live to experience or live to consume stuff? The experience economy is one of the fastest growing trends. Enabled by technology, lives lived on social media are driving m...

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Gender (dis)parity

Half of the world’s population is made up of women. Yet in many areas there is a major inequality gap between men and women – to the detriment of the competitiveness and future- readiness...

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Healthier living

Health and wellbeing is a trillion-dollar business and is expected to increase in the coming decades. While healthy eating, exercise, mind and body wellness have become lifestyle choices,...

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Social media influencers

Super-influencers and micro-influencers who promote products on social media are making magic for brands. OEMs can ensure successful revenue generation by working with influencers to crea...

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Aging population

Is your institution well-placed to face this demographic change? How well do you know the needs and pain-points of this cohort? How can you empower them and harness their wisdom? How are ...

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Changing gender roles

Man or woman, single or married, parent or childless, professionals are demanding more control over their schedule and needs. Can you adapt to the emerging lifestyles and family structures?

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Empowered customers

Do you know what empowers and drives customers in your industry? Does your company have an effective presence with a monitoring and feedback loop in your customers’ preferred communicatio...

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Growth of the omnichannel

Does your company have a true omnichannel, rather than a multiple-channel model? Did you identify all of your customers’ digital and physical touchpoints? Can you provide a seamless custo...

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Increased migration

Migration = Economic growth and development. Has your company and your government recognized the economic opportunity inherent in migration?

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Individualization, customization and personalization

Where does your company stand in a world of customer-centricity, tailored solutions and personalized customer experiences? Is it a laggard or a leader?

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Population growth

The world population is projected to reach 8.6 billion by 2030, and global demographics are changing. What are some of the most important implications?

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Rising health care costs

Globally, the 60+ age group is growing faster than all younger age groups. As people live longer and society ages, health care costs will increase. Can we afford it?

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The knowledge-based economy

Knowledge is the new currency. In the knowledge economy, intellectual capability, rather than physical input or natural resources, drive production and services. As a knowledge worker, ha...

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Urbanization

Urbanization problems range from environmental degradation, unaffordable housing, corruption, high crime rates and insurmountable problems of education, health and transportation among ot...

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Work-life blending

Are managers in your company expected to be accessible outside of working hours? What about employees? To what extent and in which areas does your company have flexible work arrangements?...

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