Davis & Shirtliff (C): Looking for further growth (2016-2020)
Case Study

Davis & Shirtliff (C): Looking for further growth (2016-2020)

15 pages
December 2020
Reference: IMD-7-2248

By 2020 D&S has established itself as the leading water and energy related distributor in East Africa. The company is working on its future growth strategy, of which a more professional marketing approach is a key component

Learning Objective
  1. Growth strategies including B2B branding.
Keywords
Water, Energy, Distribution, Business to Business, Branding, Water Pipe, Pump, Clean Water
Settings
Kenya
Davis & Shirtliff, Utilities
1946-2020
Type
Field Research
Copyright
© IMD 2020
Language
English
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