Zimmerli of Switzerland: Building brand desirability in the digital age Case study ● Strategy - Brand Management 21 pages
Finding purpose through social innovation Article ● Social Innovation - Sustainability - Brand Management - Value Creation - Stakeholder Management 10 min.
Pentland Group: A family of brands Article ● Family Business - Brand Management - Entrepreneurship - Sustainability 7 min.
Cargill: Building a global brand for the world's largest private company (A) Case study ● Marketing - Brand Management - Change Management 12 pages
Cargill: Building A Global Brand For The World's Largest Private Company (B) Case study ● Brand Management - Change Management - Marketing 8 pages
Bringing the family back into the business Article ● Marketing - Family Business - Brand Management 4 min.
3 ways to engage your customers to improve your products and services Article ● Marketing - Customer Centricity - Brand Management 4 min.
Why family identity matters Article ● Family Business - Brand Management - Strategy - Leadership 5 min.
Dragon dream Article ● Organizational Design - Strategy - Leadership - Brand Management - Global Business 5 min.
Bavaria's mix of tradition and innovation Article ● Strategy - Family Business - Marketing - Brand Management - Advertising 3 min.
Managing the connected consumer Article ● Marketing - Consumer Behavior - Digital - Brand Management - Communication 6 min.
Doosan Infracore International: Portable power brand transformation (A) Case study ● Marketing - Brand Management 17 pages
Doosan Infracore International: Portable power brand transformation (B) Case study ● Marketing - Brand Management 3 pages
Miguel Torres: Ensuring the family legacies Case study ● Strategy - Family Business - Brand Management 24 pages
La Martina (A): "Pasíon Argentina" Case study ● Entrepreneurship - Strategy - Brand Management 26 pages Award winner
La Martina (B): Selling the passion? Case study ● Strategy - Entrepreneurship - Brand Management - Growth - General Management 8 pages Award winner
