Managing organizational gender diversity images By Leon Windscheid, Lynn Bowes-Sperry, Karsten Jonsen and Michèle Morner Article ● Diversity and Equity and Inclusion - Brand Management August 2016
Les cinq défis du marketing 2.0 By Dominique Turpin Article ● Marketing - Technology Management - Brand Management - Strategy - Customer Centricity October 2011
Get ready for the new normal By Adrian B. Ryans Article ● Pricing - Brand Management - Competitiveness September 2011
An unstoppable megabrand By Patrick Barwise, Seán Meehan and Emma Macdonald Article ● Brand Management June 2011
Why China still can't build global brands By Willem Smit and Michael Sorell Article ● Brand Management - Competitiveness January 2010
Differentiation that matters By Patrick Barwise and Seán Meehan Article ● Marketing - Consumer Behavior - Customer Centricity - Brand Management June 2009
From halo to hell By Philip Rosenzweig Article ● Performance Measurement - Top Team - Brand Management June 2007
How to ensure integrity By Robert Hooijberg Article ● Brand Management - Organizational Behavior - Leadership February 2005
Kill a brand, keep a customer By Nirmalya Kumar Article ● Brand Management - Strategy - Growth - Global Business December 2003
Why trying to reorient a brand can burn your fingers By John W. Walsh Article ● Brand Management - Marketing - Advertising February 2003
Cargill: Building A Global Brand For The World's Largest Private Company (B) By Goutam Challagalla and Athanasios Kondis Case study ● Brand Management November 2016
Managing organizational gender diversity images By Leon Windscheid, Lynn Bowes-Sperry, Karsten Jonsen and Michèle Morner Article ● Diversity and Equity and Inclusion - Brand Management August 2016
Employee as symbol By Gary Davies and Rosa Chun Article ● Organizational Behavior - Brand Management - Customer Centricity September 2012
Do Americans recognize family business brands? By Joachim Schwass and Willem Smit Article ● Family Business - Brand Management - Marketing February 2011
We are family' ... aren't we? By Joachim Schwass, Willem Smit and Lise Møller Article ● Brand Management - Family Business August 2010
Why independent luxury brands could be the next hot thing post COVID-19 By Stéphane J. G. Girod Article ● Luxury - Strategy - Brand Management July 2020
Real learning, Real impact By Jean-François Manzoni, Anne-France Borgeaud Pierazzi and Eric Neutuch Article ● Brand Management June 2020
Pentland Group By Benoit F. Leleux and Marta Widz IMD Global Family Business Center Article ● Family Business - Brand Management - Entrepreneurship November 2017
Cargill: Building A Global Brand For The World's Largest Private Company (B) By Goutam Challagalla and Athanasios Kondis Case study ● Brand Management November 2016
Der Familienbonus By Joachim Schwass and Anne-Catrin Glemser Article ● Corporate Governance - Marketing - Family Business - Brand Management October 2016
The hidden threat of customer-led growth By Seán Meehan, Charlie Dawson and Karine Avagyan Article ● Marketing - Brand Management - Growth March 2016
So, how many Sochi olympic sponsors can you actually name? By Dominique Turpin Article ● Advertising - Brand Management February 2014
Big global brands are now born everywhere By Dominique Turpin Article ● Brand Management - Emerging Market February 2013
Case study By Aileen Ionescu-Somers and Albrecht Enders Article ● Brand Management - Sustainability - Technology Management December 2012