Davis & Shirtliff (B): The Birth of the Dayliff Brand (2007-2016)By Professor Leif M. Sjöblom and Peter Wanjama Case study ● Distribution Channel - Brand Management March 2021
Davis & Shirtliff (C): Looking for Further Growth (2016-2020)By Professor Leif M. Sjöblom and Peter Wanjama Case study ● Distribution Channel - Brand Management March 2021
Sonova: Hearing a Sound Digital Strategy?By Professor Stefan Michel, Thomas Koller and Emanuele Pizzo Case study ● Strategy - Digital - Brand Management March 2021
Zimmerli of Switzerland: Building brand desirability in the digital ageBy Professor Stéphane J. G. Girod, Christof Dutoit, Antje Kanngiesser and Mauro Tramacere Case study ● Strategy - Brand Management July 2019
Finding purpose through social innovationBy Professor Vanina Farber and Patrick Reichert elea Center for Social Innovation Article ● Social Innovation - Sustainability - Brand Management - Value Creation - Stakeholder Management July 2019
Pentland Group: A family of brandsBy Professor Benoit F. Leleux with Marta Widz Article ● Family Business - Brand Management - Entrepreneurship - Sustainability December 2017
Cargill: Building a global brand for the world's largest private company (A)By Professor Goutam Challagalla and Athanasios Kondis Case study ● Marketing - Brand Management - Change Management November 2016
Cargill: Building A Global Brand For The World's Largest Private Company (B)By Professor Goutam Challagalla and Athanasios Kondis Case study ● Brand Management - Change Management - Marketing November 2016
Wise Family BusinessBy Emeritus Professor Joachim Schwass with Anne-Catrin Glemser IMD Global Family Business Center Book ● Strategy - Family Business - Brand Management 288 pages October 2016
Bringing the family back into the businessBy Emeritus Professor Joachim Schwass and Anne-Catrin Glemser IMD Global Family Business Center Article ● Marketing - Family Business - Brand Management October 2016
3 ways to engage your customers to improve your products and servicesBy Professor Dominique Turpin Article ● Marketing - Customer Centricity - Brand Management January 2016
Why family identity mattersBy Emeritus Professor Joachim Schwass with Anne-Catrin Glemser IMD Global Family Business Center Article ● Family Business - Brand Management - Strategy - Leadership February 2015
Dragon dreamBy Professor Howard H. Yu Article ● Organizational Design - Strategy - Leadership - Brand Management - Global Business
How a family can guard a luxury brandBy Emeritus Professor Joachim Schwass and Professor Denise H. Kenyon-Rouvinez IMD Global Family Business Center Article ● Family Business - Luxury - Brand Management
OPTING FOR EXCLUSIVITYBy Professor Dominique Turpin Article ● Marketing - Strategy - Brand Management - Luxury March 2014
Bavaria's mix of tradition and innovationBy Professor Benoit F. Leleux and Executive in Residence Jan Van der Kaaij IMD Global Family Business Center Article ● Strategy - Family Business - Marketing - Brand Management - Advertising May 2013
Managing the connected consumerBy Professor John W. Walsh Article ● Marketing - Consumer Behavior - Digital - Brand Management - Communication January 2012
Doosan Infracore International: Portable power brand transformation (A)By Professor Dominique Turpin and Martin S. Roth Case study ● Marketing - Brand Management December 2010
Doosan Infracore International: Portable power brand transformation (B)By Professor Dominique Turpin and Martin S. Roth Case study ● Marketing - Brand Management December 2010
Miguel Torres: Ensuring the family legaciesBy Professor Benoit F. Leleux and Executive in Residence Jan Van der Kaaij Case study ● Strategy - Family Business - Brand Management September 2010
