How Haier works: How culture has shaped the world’s leading home appliance maker
An in-depth study into Haier’s RenDanHeYi philosophy reinforces how it enables business units to innovate and develop new products based on what customers need....
Author
William Fischer
William A Fischer is Emeritus Professor of Innovation Management. He co-founded and co-directs the IMD program on Driving Strategic Innovation in cooperation with the Sloan School of Management at MIT and authors a regular column for Forbes.com entitled The Ideas Business. At IMD, he also directs the Disruptive Innovation program.
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