
How to maximize your social media impact
Are you investing heavily in a strong leadership presence on social media but have no idea if it’s paying off? If so, use the proof, people, and place trifecta to deliver breakout results....

by Vanina Farber, Patrick Reichert Published April 22, 2022 in Brain Circuits • 2 min read
From the conversations we are having with executives and board members in the financial sector, net zero commitments start with understanding how a company aligns itself with respect to scope 1, 2 (buildings, transportation of employees, electricity, waste management, etc.) and scope 3 (financial products).
“Setting” commitments are an important first step, execution of net zero strategies is where the rubber meets the road. From our perspective, net zero commitments need to be accompanied with proper incentives. For instance, tying capital to ESG KPIs via sustainability-linked loans can help to accelerate corporate timelines, as well as provide transparency, toward net zero commitments. These commitments help accelerate the cultural transformation that is needed to back up the commitments with change in behavior.
In September 2020, Chanel issued €600 million of bonds with an unusual catch: if the company fails to meet its sustainability goals, it will have to pay penalties to investors. Chanel’s bond sale consisted of two separate deals for €300 million each. The first commits the company to cutting its greenhouse-gas emissions in half by 2030 and reducing emissions in its supply chain by 10 percent. The second pledges to transition to 100 percent renewable electricity across the company’s operations by 2025 (to find out more about implementing sustainable transformation, check out our CHANEL case study).
Getting ready and Setting commitments is obviously an important first step to align stakeholders around sustainable transformation. But commitments require follow-up and execution to effectively drive change. Allocation of resources, changes in organizational architecture, engagement with key stakeholders needs to follow up.
Are you ready to GO? For a guide on how social innovation can accelerate corporate sustainability timelines, check out our center whitepaper “Mobilizing private capital for impact”

elea Professor of Social Innovation, IMD
Vanina Farber is an economist and political scientist specializing in social innovation, sustainability, impact investment and sustainable finance. She also has almost 20 years of teaching, researching and consultancy experience, working with academic institutions, multinational corporations, and international organizations. She is the holder of the elea Chair for Social Innovation and is the Program Director of IMD’s Executive MBA program and IMD’s Driving Innovative Finance for Impact program.

Research Fellow at the elea Chair for Social Innovation
Patrick conducts research at the intersection of entrepreneurship, finance, and social impact, with a particular focus on the mechanisms and logics that investors use to seed investment in social organizations. He is a research fellow at the elea Chair for Social Innovation.

April 16, 2026 • by Prashant Saxena in Brain Circuits
Are you investing heavily in a strong leadership presence on social media but have no idea if it’s paying off? If so, use the proof, people, and place trifecta to deliver breakout results....

April 15, 2026 • by I by IMD in Brain Circuits
How CFOs can lead digital transformation by focusing investments, aligning strategy with execution, and embracing agile planning to drive resilience and growth....

April 14, 2026 • by Cyril Bouquet in Brain Circuits
Cyril Bouquet shows how to improve your return on AI investment by matching your strategy to your organizational reality and selecting among four different AI innovation approaches....

April 10, 2026 • by Anna Cajot in Brain Circuits
Anna Cajot draws on the experience of former FBI agent Joe Navarro to overcome an impasse when you're locked in critical talks....
Explore first person business intelligence from top minds curated for a global executive audience