The eight key factors for startup success
It's a myth that having a brilliant idea is the hardest part of starting a company. Instead, these eight key factors determine startup success....
by Marleen Dieleman, Camellia Pham Published 19 November 2024 in Brain Circuits • 3 min read
Do you:
a. Interpret the data as aligned with your strategic choices;
b. Threaten to fire the entire product-testing team unless they produce acceptable results; or
c. Order further trials to test your strategy?
Do you:
a. Say that investment in a backup plan is a waste of resources;
b. Reply that plan Bs are for those who shouldn’t be on the A team; or
c. Slap the newbie on the back and put them in charge of contingency planning?
Do you:
a. Double down on expansion plans, because uncertainty means opportunity;
b. Dial the command-and-control button up to 11, because tough times call for tough talk; or
c. Re-examine your strategy and try to mitigate the risks involved?
Mostly As: You are definitely erring on the side of overconfidence. While this can be a useful – and even necessary – trait in leaders, it can lead to problems, particularly if things are not going to plan or the business is hit by a downturn.
Mostly Bs: This is not overconfidence – it is egomania. You need to learn how to put the interests of others, including every stakeholder in the company, ahead of your personal agenda.
Mostly Cs: You’re leading with calm authority and appropriate confidence. Keep up the good work!
Overconfidence is not always a bad thing in a leader. In fact, recent research suggests that overconfident CEOs are associated with better firm performance; exactly because of their willingness to take risks.
But overconfidence in cyclical and volatile markets is dangerous. There are two scenarios in particular where overconfidence can lead to a company’s downfall: inexperienced executives during market expansion, and experienced executives during a downturn.
Leadership biases are amplified in unpredictable markets and when executives enjoy more power. To protect against this risk, companies need to put checks and balances in place. Top execs should also be encouraged to practice ‘metacognition’ – systematically thinking about how to think. Practicing this can be a powerful tool to help leaders combat their biases, prevent overconfidence, and future-proof their companies.
Peter Lorange Family Business Professor
Marleen Dieleman holds the Peter Lorange Chair in Family Business. She is an expert on the challenges faced by emerging market enterprises in their strategic trajectories. Her research focuses on the governance, strategy, internationalization, innovation, and transformation of business families in emerging markets, and also on emerging market state-owned enterprises and the interaction between these companies and their governments. At IMD, she directs the Future-Proofing your Business Family program and is co-director of the Orchestrating Winning Performance Program.
Research assistant at IMD
Camellia Pham is a research assistant at IMD and an undergraduate student at the National University of Singapore pursuing a Bachelor of Business Administration degree, specializing in Finance and Business Analytics.
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