
How to scale your AI use cases: A checklistÂ
The business case for AI is realized when the application is scaled, not in the use cases of the pilot phase. Use the checklist below at the outset to ensure the transition...

by George Kohlrieser Published February 1, 2022 in Brain Circuits • 3 min read
There is a difference between an adversary and a difficult person. An adversary acts directly or indirectly to block your success, whereas a difficult person is someone who has traits or characteristics that make it difficult, if not impossible, to communicate with them. Knowing the difference, even if behaviors overlap, is very important to understand their underlying motivation. All behavior has a purpose. It is crucial to make an effort to objectively identify what a person’s purpose is. Remember – the goal of an adversary is to block your path and impede your success.
The motivation of an adversary falls into three areas: focused, emotional, or revengeful. When clashing with a team member or colleague whose interests may not be aligned with yours, it is important to learn how to work with them. Everyone needs this skill, especially leaders. Here’s the good news – it is a skill that can be learned.
What to do
The human brain is a social brain, and it wants to build relationships. We are social in nature, and we thrive with bonding. The key is to connect with the other person about something they need, or something that matters to them. You do not have to like somebody to form a bond with them.
This is the one thing that is difficult for many people to do – bond with someone you do not like. As a hostage negotiator, I talked with people who had done despicable things or had extremely repulsive ideas. It was necessary to find a way to connect and form a bond with them in order to negotiate for the release of the hostages.
The same principles apply in business. You don’t have to like or even respect the behavior of the other party to create a bond with them. And the way you do this is by finding common ground.
The exercise
Think about a person you need to resolve a conflict with and write down what your goals are and what goals you have in common. Then write down what you want and what you think the other person wants. If you do not know what the other person wants, prepare the questions you can ask them to find out. Then use your mind’s eye to picture what a successful relationship with that person would look like. See yourself approaching that person and what you would say or the questions you would ask.
Finally, find the courage to go and to do it!

Distinguished Professor of Leadership and Organizational Behaviour at IMD
Professor of Leadership and Organizational Behavior at IMD and Director of the High Performance Leadership program, the Advanced High Performance Leadership program, and the Inspirational Leadership program. He serves as a consultant to several global companies including Accenture, Amer Sports, Borealis, Cisco, Coca-Cola, HP, Hitachi, IBM, IFC, Jaeger-LeCoultre, Morgan Stanley, Motorola, NASA, Navis, Nestlé, Nokia, Pictet, Rio Tinto, Roche, Santander, Swarovski, Sara Lee, Tetra Pak, Toyota, and UBS.

November 27, 2025 • by Didier Bonnet, Achim Plueckebaum in Brain Circuits
The business case for AI is realized when the application is scaled, not in the use cases of the pilot phase. Use the checklist below at the outset to ensure the transition...

November 26, 2025 • by Albrecht Enders, Robin de Haas in Brain Circuits
Mastering your vocal presence is an essential dimension of leadership. Try these simple exercises to develop a more commanding presence that will resonate deeply with your audience. ...

November 25, 2025 • by Cindy Wolpert in Brain Circuits
Longevity was once seen by traditionalists as a proxy for good leadership, but successive generations attach less value to length of time served. As with anything, there are benefits and disadvantages. Here...

November 20, 2025 • by Richard Roi in Brain Circuits
Progressing internal talent helps hedge against new CEO failure, but it all hinges on integrating leadership development and succession planning. Ric Roi identifies the warning signs for organizations that fail to put...
Explore first person business intelligence from top minds curated for a global executive audience