
How to maximize your social media impact
Are you investing heavily in a strong leadership presence on social media but have no idea if it’s paying off? If so, use the proof, people, and place trifecta to deliver breakout results....

by Jennifer Jordan Published December 20, 2024 in Brain Circuits • 3 min read
Listen and watch to understand the bases of power that are most valued in this system:
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Look at yourself as objectively as possible and assess how many of these power bases you currently have. For example, if allies and networks are highly valued, ask:
You also need to know how to sustain your valued power bases.
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The two bases of power that are most valuable are expertise and allies.
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The two most critical power bases are reputation and network centrality.
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A key aspect to understand about power is that it is completely dependent on context. So, if those power bases that you’ve worked so hard to develop are no longer so valuable, think about developing new ones.

Social psychologist and Professor of Leadership and Organizational Behavior at IMD
Jennifer Jordan is a social psychologist and Professor of Leadership and Organizational Behavior at IMD. Jennifer’s teaching, research, and consulting focus on the areas of digital leadership, ethics, influence, and power. She has received specialized training and certifications in lie and truthfulness detection, as well as in conflict resolution within organizations. She is Program Director of the Women on Boards and the Leadership Essentials program, and co-Director of the Leading Digital Execution program.

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