How to reassure people about AI: A checklist for CHROs
CHROs can help businesses move past mistrust of AI and support workforce adoption. Ask yourself these six questions to make sure you’re easing the way and not piling on top-down pressure. ...
by Ivan Miroshnychenko, Alfredo De Massis Published February 25, 2022 in Brain Circuits • 1 min read
Have you ever heard a manager refer to their team as “one big happy family”? It’s a cliché, for sure, and also doesn’t acknowledge the fact that many families (and many businesses for that matter) display some level of dysfunction. But take that family analogy for a minute and consider your company for the purpose of this exercise:
Imagine that your main stakeholders were your family and the people you cared about most and ask yourself these questions:
Now consider why you may do things differently, and whether you should make changes in your business based on that.
This exercise is worth your time, based on our findings relating to business longevity. Our research has found that family firms on average have a higher growth rate than non-family firms. Family influence is a strong determinant on business growth so maybe it is worth examining if you in fact should be thinking of your company as family.
Further reading:Â
 Family Business Growth Around the World by Ivan Miroshnychenko, Alfredo De Massis, Danny Miller, and Roberto Barontini
Research Fellow and Term Research Professor at IMD Business School
Ivan Miroshnychenko is Research Fellow and Term Research Professor at IMD Business School, and Affiliate Research Fellow at Sant’Αnna School of Advanced Studies (Italy). He carries out research on economics and management of family business and sustainability that has been published in top academic journals.
Â
Professor of Entrepreneurship and Family Business
Alfredo De Massis is ranked as the most influential and productive author in the family business research field in the last decade in a recent bibliometric study. De Massis is an IMD Professor of Entrepreneurship and Family Business at IMD where he holds the Wild Group Chair on Family Business and works with other universities worldwide.
September 10, 2026 • by Amit Joshi in Brain Circuits
CHROs can help businesses move past mistrust of AI and support workforce adoption. Ask yourself these six questions to make sure you’re easing the way and not piling on top-down pressure. ...
September 9, 2026 • by Ginka Toegel in Brain Circuits
Uncover how redesigning leadership machinery removes systemic barriers to women in leadership with measurable governance and sponsorship....
September 8, 2026 • by Robert Vilkelis in Brain Circuits
Learn how to disrupt executive echo chambers, align KPIs, and restore trust with a systemic approach to toxic workplaces....
September 3, 2026 • by Alfredo De Massis in Brain Circuits
Alfredo De Massis shows how to tap into existing ideas and knowledge to innovate and stay competitive....
Explore first person business intelligence from top minds curated for a global executive audience