Case Study

Savannah Interactive Entertainment: International distribution strategy

13 pages
August 2001
Reference: IMD-5-0588

Per Rosendal, founder and creative director of Savannah, sought to provide unique quality interactive entertainment for children and families worldwide. With Michael Buch, the commercial director at the helm in 1998, Savannah’s international distribution spanned 20 countries within two years. Key issues in this case address how and where to expand distribution next and the role of the Internet in distribution possibilities.

Distribution Strategy, Industry Analysis
Field Research
© 2001
Available Languages
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