Case Study

Managing risk across borders: W.S. Atkins: Strategy for Russia

12 pages
November 1999
Reference: IMD-3-0836

W.S. Atkins has been identified as a prospective joint venture partner for ZEIM plc, a Russian company. The case presents W.S. Atkins company background, strategic objectives and internationalization strategy. It allows a participant to determine if it would be a good partner for ZEIM.

Keywords
New Market Entry, Engineering, Consultancy
Settings
1999
Type
Field Research
Copyright
© 1999
Available Languages
English
Related material
Teaching note, Video
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