The (B) case, the second in a two-part series on how Bharti Televentures used alliances to become India’s leading private telecom player. Faced with a difficult decision in its negotiations with BT, the (B) case discusses the decision that Bharti made and how the company moved forward thereafter. The video footage is a summary of the speech given by Mr Sunil Mittal, chairman and CEO of Bharti Enterprises, explaining how his vision drove the strategy and decisions in his company, including the one with BT.
Bharti: "Flying on the wings of others" (A)
Summary
Bharti Enterprises, a $800 start-up in 1976, became India's leading, private telecom company by 2000. The case is the first in a two-part case seri...
Reference
IMD-3-1115
Copyright
©2002
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Bharti: "Flying on the wings of others" (B)
Summary
The (B) case, the second in a two-part series on how Bharti Televentures used alliances to become India's leading private telecom player. Faced wit...
Reference
IMD-3-1138
Copyright
©2002
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications