Case Study

Bharti: "Flying on the wings of others" (B)

5 pages
August 2002
Reference: IMD-3-1138

The (B) case, the second in a two-part series on how Bharti Televentures used alliances to become India’s leading private telecom player. Faced with a difficult decision in its negotiations with BT, the (B) case discusses the decision that Bharti made and how the company moved forward thereafter. The video footage is a summary of the speech given by Mr Sunil Mittal, chairman and CEO of Bharti Enterprises, explaining how his vision drove the strategy and decisions in his company, including the one with BT.

Keywords
Growth
Settings
India
April 2002
Type
Field Research
Copyright
© 2002
Available Languages
English
Related material
Video
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This case study is part of a series
  • Bharti: "Flying on the wings of others" (A)
  • Bharti: "Flying on the wings of others" (B)
This case study is part of a series
  • Bharti: "Flying on the wings of others" (A)
  • Bharti: "Flying on the wings of others" (B)
Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics
Bharti: "Flying on the wings of others" (A)
By Peter J. Killing and Nanci Govinder
Case reference: IMD-3-1115 ©2002
Summary
Bharti Enterprises, a $800 start-up in 1976, became India's leading, private telecom company by 2000. The case is the first in a two-part case seri...
Reference IMD-3-1115
Copyright ©2002
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Bharti: "Flying on the wings of others" (B)
By Peter J. Killing and Nanci Govinder
Case reference: IMD-3-1138 ©2002
Summary
The (B) case, the second in a two-part series on how Bharti Televentures used alliances to become India's leading private telecom player. Faced wit...
Reference IMD-3-1138
Copyright ©2002
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications