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China’s new retail revolution is set to transform how the world thinks about retail and digital innovation. But is the world ready for what is coming?
At a time when the retail industry is already facing an uncertain future, insightful new book The Future of Global Retail provides a clear framework and roadmap to help executives prepare for what comes next. Leading IMD Professors Winter Nie and Mark J Greeven share their insider’s perspective on what is happening in China to reveal some fascinating insights into what the future holds for retail across the rest of the world.
Through a series of exclusive interviews and real-world case studies, the book identifies five critical stages in the development of new retail trends that executives need to grasp: Lifestyle e-Commerce, Online-and-Offline Retail, Social Commerce, Livestream Selling Invisible Commerce.
The Future of Global Retail goes beyond the eye-opening examples to help readers understand the ‘why’ and get ready for this new, China-inspired paradigm in retail. The authors share their expertise to present a practical and simple framework – a ten-year strategic roadmap for global retail executives, which they call the “Beyond” Value Chain Model.
China’s new retail is not just about fashion, cosmetics, snacks, data-driven convenient stores and commercial live streaming. The world of retail may have already been upended, but The Future of Global Retail offers inspirational lessons in innovation, customer centricity, digital disruption, purpose and agility for global executives across the entire retail spectrum and other industries. It contrasts and analyses, not only presenting the cases but also sharing insights of the “why” behind the trends and the key lessons to take away based on research and real experiences.
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