The two cases in this series show two sides of a sales meeting and describe in a vivid and colorful manner the challenges a new sales representative might face. It features Tamm, a newly appointed partner in an accounting firm and his quest to close his first deal in the Eastern European market. The other side of the story shows Tina Karu, who meets Tamm through a contact at her bank and reacts to his sales strategy and tactics.
Fostering customer relationships (A): Erik Tamm’s perspective
Summary
The two cases in this series show two sides of a sales meeting and describe in a vivid and colorful manner the challenges a new sales representativ...
Reference
IMD-3-1891
Copyright
©2008
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Fostering customer relationships (B): Tina Karu’s perspective
Summary
The two cases in this series show two sides of a sales meeting and describe in a vivid and colorful manner the challenges a new sales representativ...
Reference
IMD-3-1892
Copyright
©2008
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications