Case Study

Designing sustainability across the value chain: From farm to cup at Nestlé Thailand

29 pages
December 2005
Reference: IMD-3-1367

This case is an excellent example of a sustainable agriculture initiative. It takes the student through the entire value chain for coffee in Thailand: from support to farmers in growing their crop, all the way to designing coffee products according to consumer tastes. It can be taught around two main themes: 1) contrasting the roles of Nestlé, the Thai government and the farmers across the value chain; and 2) encouraging participants to think about collaborative behaviour, sustainable development and product innovation.

Sustainable Agriculture, Coffee
Nestlé, Consumer Goods, Coffee
Field Research
© 2005
Available Languages
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