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Pricing

Latest publications on pricing

Business model
Big business models are back-to-front
Article ● Value Creation - Stakeholder Management - Pricing
4 min.
The Macallan's branding response to the single malt whisky shortage
Case study ● Strategy - Marketing - Pricing
17 pages
Michel Stefan
 
Bill it, kill it, or keep it free
Video ● Strategy - Pricing - Service Excellence - Decision Making
3 min.
Kalmar's big data pricing dilemma
Case study ● Marketing - Strategy - Digital - Pricing
16 pages
Why consumers should plan on paying more for medicine
Why consumers should plan on paying more for medicine
Article ● Regulation - Pricing
4 min.
insights@IMD No.61
Capturing value and avoiding commoditization through pricing excellence
Article ● Marketing - Pricing - Competitiveness
11 min.
TC089-16
Is personalized pricing fair?
Article ● Marketing - Pricing
4 min.
PFM No.185
 
Obstacles to implementing value-based pricing
Article ● Pricing - Marketing
15 min.
Ryanair: Defying gravity
Case study ● Strategy - General Management - Pricing - Marketing
21 pages
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