Shein: Another Amazon or Terminator of Zara?
Case Study

Shein: Another Amazon or Terminator of Zara?

June 2021
Reference: IMD-7-2298

As an international B2C fast fashion e-commerce platform established in Nanjing, SHEIN’s business model seems to be more superior than Zara. It is faster, it has more products, the price is lower. SHEIN uses a revolutionary supply chain management system to support its super-fast fashion, and it deployed a comprehensive social media marketing strategy to reach the young consumers.

Learning Objective
  1. Taking China’s advantages and applying them to the global market.
  2. Using big data and algorithms to replace local knowledge and achieve agility.
  3. Encouraging Gen Z to participate in the production and sales process.
  4. Vertical platform versus comprehensive platform.
Keywords
Fashion
Settings
Asia, China
Shein, Apparel and Fashion
2008-2021
Type
Published Sources
Copyright
© IMD 2021
Language
English
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