Case Study

CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (B)

1 pages

September 2019

Reference: IMD-7-2112

A Thai and a Japanese company disagree on how to grow their business in the yogurt Thai market. The case addresses both global marketing issues as well as cross-cultural ones.

Learning Objective

• Cross cultural management issues in strategic alliance and global marketing.

Keywords

Strategic Alliance, Cross-cultural Management, Global Marketing

Settings

Asia
CP Meiji, Food Production, Consumer Goods, Food and Beverage
2018

Type

Field Research

Language

English

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