CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (B)
Case Study

CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (B)

1 pages
September 2019
Reference: IMD-7-2112

A Thai and a Japanese company disagree on how to grow their business in the yogurt Thai market. The case addresses both global marketing issues as well as cross-cultural ones.

Learning Objective

Cross cultural management issues in strategic alliance and global marketing.

Keywords
Strategy, Marketing, Strategic Alliance, Cross-cultural Management, Global Marketing
Settings
Thailand, Japan
CP Meiji, Food Production, Food and Beverage
2018
Type
Field Research
Copyright
© IMD 2019
Language
English
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