Ref: IMD-3-2360

Case study

Reference: IMD-3-2360

Order this case study


Social entrepreneurship on Fogo Island: Searching for new ways in an old continuity (A)

By Daina Mazutis, Brad Hookey and Natalie Slawinski

The Shorefast Foundation is a charitable organization that aims to spark a rural renaissance and promote economic and cultural resilience in the isolated communities of Fogo Island and Change Islands, Newfoundland, Canada, using a social entrepreneurship model. The cases also highlight the importance of rural places as repositories of local knowledge, culture and traditions. The two Shorefast cases illustrate the initial formation of the Foundation and the implementation issues surrounding the building of a multimillion dollar five star Inn. They are best used together as a series, but can be used independently as well. Case A provides information about the socioeconomic background of Fogo Island as well as an in depth profile of the founder of the Shorefast Foundation, Zita Cobb. The case illustrates how the founder of an organization can shape an organization’s goals, vision, and beliefs. It also describes the model of social entrepreneurship that was being proposed and the organizational structure of the Shorefast Foundation and its affiliates as it stood before the construction of the revenue-generating Inn.

Learning Objective

  • Introduce the concept of business models in general and explore the differences between ‘traditional’ and ‘social entrepreneurship’ business models
  • Help students understand the link between a founder’s values, beliefs and objectives (managerial preferences) and strategy formulation and implementation
  • Introduce students to the organizational challenges involved in social entrepreneurship and the tensions to be negotiated between environmental, economic and social goals
Keywords Business Model, General Management, Leadership, Non-profit, Non-profit Organization, Social Entrepreneur, Social Entrepreneurship, Strategy, Sustainability, Tourism
Settings Canada
2006
Type Field Research
Copyright ©IMD 2013
Language English
Related material Teaching note
Order this case study

Reference: IMD-3-2360

IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre, UK Office

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Fax +44 (0)1234 751125
Email [email protected]

The Case Centre, US office

Babson College

Babson Park, Wellesley MA 02457, USA
Tel +1 781 239 5884
Fax +1 781 239 5885
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Copyright information

IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Case study

Reference: IMD-3-2360

Order this case study
Looking for something specific?

Keep reading